FAST SHIPPING STONE GROUND FRESH NO PRESERVATIVES FRESHLY MILLED LAB TESTED STONE MILLED DAILY 100% NATURAL LAB TESTED STONE GROUND FRESH NO PRESERVATIVES FARM DIRECT LAB TESTED
ABOUT HOMEGROWN

Rooted With Love, Grown For Your Family.

Homegrown began with one belief: real food comes from real farms. This is the story of why we started, what we stand for, and how to reach us if you'd like to talk.

2 FoundersOne Shared Purpose
15+Farm Partners
0Preservatives
Wheat field at golden hour
ONE ATTA, ENDLESS POSSIBILITIES

From Everyday Rotis To Weekend Treats

The same bag of Homegrown stone-ground atta that makes your daily roti also bakes into cookies and fries up into a perfect poori — same wholesome flour, however your family wants to eat it.

MOST WHOLESOME Way To Eat
Homegrown
STONE GROUND ATTA
100%
WHOLE
GRAIN
WHEAT ATTA
Same Taste, Traditionally Ground
Soft Everyday Rotis
Wholesome Cookies
Crispy Weekend Pooris
01 — Mission

Put real nutrition back on every plate.

To grow, source and mill honest food the traditional way, so families can eat well without decoding an ingredient list.

02 — Vision

A kitchen stocked for the person cooking in it.

Every household is different — a growing child, an athlete, someone managing their sugar. We want fresh, personalised staples to be the easy choice for all of them.

OUR STORY

Two Paths. One Purpose.

Homegrown wasn't born in a boardroom. It came from two very different journeys that landed on the same idea.

Co-founder portrait

Veer

Co-Founder

Veer grew up around his family's grain trade, watching packaged flour slowly replace the neighbourhood mill his grandfather once ran. He kept asking why freshness had to be traded away for convenience.

He spent two years experimenting with stone-grinding methods until he found a process that kept both the taste and the nutrition his family remembered.

"Food should still taste like it came from someone's farm — because it did."
United By Purpose
Co-founder portrait

Sahil

Co-Founder

Sahil spent years in city kitchens cooking for family and friends, frustrated that "healthy" flour usually meant bland or expensive. He wanted good nutrition to feel like home cooking, not a compromise.

Meeting Veer, He found the missing piece — a way to bring farm-fresh, stone-ground staples to everyday tables without asking anyone to change how they already cook.

"Healthy shouldn't be a special occasion. It should just be dinner."
OUR JOURNEY

Rooted In Tradition, Built For Today

Year One

An idea, tested in a home kitchen

Veer and Sahil start experimenting with stone-ground blends, testing recipes on friends and family before selling a single bag.

Year Two

First deliveries, ground to order

Homegrown starts milling wheat and multigrain blends fresh against each order, delivered locally by hand.

Year Three

Farm partnerships take root

Direct relationships with growing farms replace middlemen, so every batch can be traced back to its source.

Today

Personalised nutrition, one family at a time

From custom mixes to lab-tested blends, we now tailor flour to the person eating it — not just what's easiest to mass produce.

WHAT WE BELIEVE IN

Three Ideas We Don't Compromise On

Freshness Is Nutrition

We mill after you order, not before — because a grain starts losing nutrients the moment it's crushed.

The Whole Grain, Only

Nothing refined, bleached or stripped down. What goes into the stone is what comes out, just finer.

No Middlemen, No Guessing

Grain sourced directly from farms we know by name, so every batch is traceable back to its source.

GET IN TOUCH

Questions? Let's Talk Grain.

Whether it's a custom blend, a bulk order, or you just want to know why your roti tastes different this week — reach us below.

Send Us A Message

We reply within one business day.

By submitting, you agree to be contacted about your enquiry via phone, email or WhatsApp.

Reach Us Directly

3,Waltham Avenue
Hayes UB3 1TA
Middlesex England

Working Hours

Monday – Saturday9:00 AM – 7:00 PM
Sunday10:00 AM – 4:00 PM
WhatsApp ordersRound the clock
Need help? Chat with us 👋
H

Homegrown Support

Usually replies in a few minutes